Our Story

It Started With Tiktok 📷

"Dylan and his grandma, affectionately known as Mama, started the TikTok account 'MamaClaus' back in 2020 as a way to support people during the difficult time of the COVID-19 pandemic. Creating short-form videos with sweet messages, they have gone viral and have collectively amassed over 1.6 million followers."

Creating Our Clothing Brand 👔

"Originally calling their brand MakeYouSmile, Dylan and Mama have been working on their brand ever since its original creation in 2022. Centered on positive and mental health imagery, they have made over 50 designs since Smile Clothing's release. Finding a home on Shopify and TikTok Shop, Dylan and Mama have found success through the support of you!"

Brand With Purpose 🥹

"Dylan and Mama didn't just create the brand for the general public; it also has a personal story behind it. Dylan wanted to inspire and support others suffering from mental health issues after witnessing its drastic effects on his own mother."

We're More Than Just A Brand 💗

"Smile Clothing is more than just a brand; it's a community and a movement dedicated to promoting mental health and positivity in a big way. We believe in the power of positive thinking and the importance of mental well-being. Our mission is to inspire, uplift, and support each other on our journeys to a happier, healthier life. Join us and be a part of this incredible movement!"