Our Story

It Started With Tiktok

"Dylan and his grandma, affectionately known as Mama, started the TikTok account 'MamaClaus' back in 2020 to support people during the difficult time of the COVID-19 pandemic. Creating short-form videos with sweet messages, they went viral and have collectively amassed over 1.6 million followers. With their massive audience, they knew they had to create something positive in the world.

Creating Our Brand

"Starting their brand in early 2023, Dylan and Mama originally called it MakeYouSmile. Ever since, they've been dedicated to creating Smile Clothing, a brand centered on positivity and mental health. Finding a home with your support, Smile Clothing hasn't slowed down. Dylan and Mama are committed to building a brand that goes beyond just products—it’s a community where everyone can feel uplifted and supported."

Brand With Purpose

"Dylan and Mama didn’t just create the brand for the general public; it also has a deeply personal story behind it. After witnessing the drastic effects of mental health struggles on his own mother, Dylan was inspired to create a brand that helps support others facing similar challenges. Smile Clothing is not just about fashion—it’s about offering hope and inspiration to those who need it most."

We're More Than Just A Brand

"Smile Clothing is more than just a brand; it's a community and a movement dedicated to promoting mental health and positivity in a big way. We believe in the power of positive thinking and the importance of mental well-being. Our mission is to inspire, uplift, and support each other on our journeys to a happier, healthier life. Join us and be a part of this incredible movement!"